fletcher's site 2008

maffett creative portfolio

select advertising

select print

direct marketing selected

select identity

select corporate promotions

select illustrations

presenting this strategy to the folks at disney was... well, risky. anyone working with this client knows "not to touch the mouse ears"
in developing creative strategies for them. however, in this case, this solution was applauded by the disney team for being so complementary to the disney brand. whew!

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this visa campaign promoted disneyword as a world-class adult resort--leave the kids home!

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