Fletcher H Maffett
Brand Senior Art Director/Creative Director + My current CV
Brand identity design + development
Brand target positioning strategies
UI/UX design + strategies
Retail marketing + product design
B2B, B2C, D2C global marketing
360°campaign experience design
Direct marketing (print + digital)
Data visualization
Exhibit design + architecture
On-air/broadcast promotions design
Publications design
Environmental displays + way-finding
3D/paper engineering + packaging design
Presentation design (print + digital)
• Relationship building
• Ego-free mentoring + management
• Moxie + a proper Scot approach
When work is pleasure
and when your client feels it too!
some of my more recent work presented as case studies
A brand identity refresh and a complete marketing design system.
A brand design success story showcasing design thinking.
Capital One Bank gets a brand identity refresh—from top to bottom.
An in-depth retail rebranding and marketing design story.
Shaking up an existing brand design system for Bowie State University.
