August 2009 — December 2024
FINANCIAL INVESTOR AND ASSET MANAGER MARKETING MATERIALS | MARKETING COMMUNICATIONS AND BRAND DESIGN FOR SaaS & FINTECH
A few of the brand identities I created at Alpha Lab
Branding Helios Capital Management
Above, the final design
Above, while there were many original concept renderings, these are the concept studies leading to the final, approved identity design
Presentation cover
Monthly summary, front and back pages
Design system
Fintech / SaaS page layouts and visual data design systems
Supplied metrics
Reimagined visual data
The full design dropped into the final layout
“His ability to turn concepts into impactful visuals is genuinely outstanding. Beyond his exceptional technical skills, Fletcher is a reliable and collaborative team member, always open to feedback and committed to excellence.”
—HAYES MILLER, CEO, FOUNDER, ALPHA LAB CREATIVE
Download the Alpha Lab Creative capabilities brochure for more insight and samples of the work I did as Creative Director while at Alpha Lab Creative.