Alpha Lab Creative logo designed by Fletcher Maffett

August 2009 — December 2024

FINANCIAL INVESTOR AND ASSET MANAGER MARKETING MATERIALS | MARKETING COMMUNICATIONS AND BRAND DESIGN FOR SaaS AND FINTECH


Logo for Apache Bridge designed by Fletcher Maffett

A few of the brand identities I created at Alpha Lab

Logo for Ataraxia designed by Fletcher Maffett
Logo for Carter | Marsden designed by Fletcher Maffett
Logo for Compass Creek designed by Fletcher Maffett
Logo for Bay Point designed by Fletcher Maffett
Logo for Rose City designed by Fletcher Maffett
Logo for BVI International designed by Fletcher Maffett
Logo for Helios designed by Fletcher Maffett
Logo for Woodlot designed by Fletcher Maffett

Branding Helios Capital Management

Logo final for Helios designed by Fletcher Maffett

Above, the final design


Logo concept 02 for Helios designed by Fletcher Maffett
Logo concept 01 designed by Fletcher Maffett

Above, while there were many original concept renderings, these are the concept studies leading to the final, approved identity design

Helios Presentation cover

Presentation cover

Helios one-sheet reverse side
Helios one-sheet front side
Helios design system by Fletcher Maffett

Monthly summary, front and back pages

Visual data design systems


Fintech / SaaS page layouts and visual data design systems

PayMaple brand identity, page layout and design system designed by Fletcher Maffett
PayMaple visual data designed by Fletcher Maffett
PayMaple visual data designed by Fletcher Maffett
Armadale brand design, layout and design system designed by Fletcher Maffett
Armadale supplied client data

Supplied metrics

Armadale visual data redesigned

Reimagined visual data

Armadale data visualization complete

The full design dropped into the final layout


BVI presentation cover  designed by Fletcher Maffett
BVI presentation alt page 02
BVI presentation alt page 01
BVI presentation alt page 03
BVI one-sheet  designed by Fletcher Maffett

“Dude—we never expected anything near this good. You’ve knocked this one right out of the park…thank you!”

K. RIVERS, BVI INTERNATIONAL

Illustration used in BVI marketing materials