January 2007 — Present

BRAND IDENTITY DESIGN | ADVERTISING AGENCIES | IN-HOUSE CORPORATE COMMUNICATIONS | DIRECT MARKETING (PRINT AND DIGITAL) | PHARMA AND HEALTHCARE | RETAIL | ON-AIR BROADCAST PROMOTIONS | DATA VISUALIZATION

Nuvana brand identity – logo design for an emerging luxury camping resort
Nuvana girl in camper enjoying mountain view with coffee

Branding a new and fast-emerging leader in the camping industry.

Nuvana full presentation cover

20 page, full investor presentation

Nuvana hypothetical, hand-drawn campground covering 30+ acres
Nuvana presentation showing statistical data
Nuvana graphic standards
Nuvana pitchbook cover

12 page pitch book

Nuvana pitch book alt page
Nuvana pitch book alt page
Nuvana one-sheet alt 02

Promotional one-sheets

Nuvana one-sheet 01
Logo for Achete Vendu designed by Fletcher Maffett

Brand identities I’ve created for a variety of organizations—both large and small.

Logo for Avver.ai designed by Fletcher Maffett
Logo for Culture Accelerators designed by Fletcher Maffett
Logo for JDRF designed by Fletcher Maffett
Logo for Beaufort Art Association designed by Fletcher Maffett
Logo for Best of Beaufort designed by Fletcher Maffett
Logo for the love of Haiti designed by Fletcher Maffett
Logo for BioPlan Associates designed by Fletcher Maffett
Logo for Savagely Good Fudge designed by Fletcher Maffett
Logo for Moto2 Imports designed by Fletcher Maffett

Retail marketing design and brand management

Hallmark candle label design
Moodboard for POP of COLOR designed by Fletcher Maffett
Moodboard for 1909, M. Baker designed by Fletcher Maffett

Direct marketing for print

Direct marketing campaign for JW Marriott Resort and Spa in Ihilanl, Hawaii
Direct. mail campaign for NPO, Richard Avedon Show
Direct marketing campaign for AmSouth Bank

I have also created numerous direct marketing campaigns for:

  • Visa USA

  • Met Life

  • Capital One Bank

  • American Red Cross

  • Muscular Dystrophy Association

  • Arthritis Foundation

  • Juvenile Diabetes Research Foundation

  • American Heart Association

  • AmSouth Bank

    and others

Pharma and healthcare

Humira/Abbott Labs brand identity design for brochures
Humira/Abbott labs brand identity design for marketing collateral

My work in pharma and healthcare include:

  • Abbott Laboratories / Humira

  • Otsuka / Abilify

  • Yasmin

  • George Washington University Hospital

  • Loudoun Memorial Hospital

Awards won include:

  • Addy Award

  • Gold and Silver Ozzie’s

  • 7 Print Industry of America Awards

On-air broadcast promotions

Discovery Channel Upfront design for BBC America designed by Fletcher Maffett
Discovery Channel Upfront for the Military Channel designed by Fletcher Maffett
Discovery Channel's Military Channel brand design by Fletcher Maffett
Discovery Channel ad slicks designed by Fletcher Maffett
Data visualization design for Serco designed by Fletcher Maffett

Data visualization

Visual data for Serco designed by Fletcher Maffett

“Fletcher’s reputation preceded him. I had heard about him in the D.C. area as being highly creative, producing thought-provoking and powerful material. I thought, surely, he might be a bit of an ego. Quite the contrary. I learned a lot working with him. ”

—JENNIFER ENGLAND, UI/UX/IAUI/IA/GODDESS