Multidisciplinary Creative Director specializing in brand leadership, strategic marketing design, team mentoring, and visual storytelling.

BRAND AND IDENTITY DESIGN | FINTECH AND SaaS | COMMERCIAL BANKING | HEALTHCARE AND PHARMA | DIRECT MARKETING | PUBLICATIONS DESIGN FOR SOCIAL CAUSES | ADVERTISING | FINANCIAL INVESTMENT AND ASSET MANAGER BRAND MARKETING DESIGN

Smiling couple hiking near a waterfall, representing natural wellness and Nuvana’s holistic brand approach

A new brand identity design

Spring – Winter, 2024

With amenities such as health spas, outdoor kitchens, trails, spacious camping sites, upscale pet facilities, outdoor theaters, access to waterways for swimming, boating and fishing—plus more, Nuvana is about to turn the recreational camping industry upside down.

Throughout most of 2024, I created their brand identity, investment marketing materials and established the brand standards for this soon to be national brand.

Client list

Advertising agencies

  • Ketchum Direct

  • RTC/RM

  • Ogilvy Worldwide

  • KSK Advertising

  • MDB Advertising

  • LM&O Advertising

In-House corporate

  • Capital One Bank

  • The Discovery Channel

  • The Learning Channel

  • The Military Channel

  • Xerox

  • Sprint

Remote freelance

  • Visa USA

  • MetLife

  • JW Marriott Resorts

  • Abbott Laboratories (Humira)

  • Otsuka (Abilify)

  • Yasmin

  • Change Fusion

Financial investment firms

  • Alpha Lab Creative

  • Watson Wyatt Worldwide

  • Bay Point Advisors

  • Helios Capital Management

  • BVI International

U.S. Government

  • U.S. Department of Justice—The COPS Office

  • U.S. Army National Guard