Testimonials and endorsements

“Reach for excellence, not perfection.”

Thank you, Megan Patrick, for these words of wisdom. I live by them daily!

Capital One Bank

In the almost two years that I’ve worked with Fletcher Maffett at Capital One, I’ve found him to be not just incredibly professional, knowledgeable, and dependable but also encouraging, collaborative, imaginative and just a lot of fun to be around! His attention to detail is amazing but at the same time, he easily thinks strategically and designs accordingly.

Fletcher is the ultimate team leader, team member and problem solver. He brings his “A” game to every project and inspires everyone around him to do the same. He truly understands team dynamics and what it takes to make teams successful. While at Capital One, he took on THE most complicated beast of a project (Complex Wave), wrestled it under control, then went on to tame it! The results were off-the-chart success. Ask him about wearing the celebratory spurs!

Fletcher is a talented creative professional from whom I’ve learned so much. With him on your team, you will look forward to coming in to work every day. I always did. I truly wish I had been able to work with him earlier in my career. Hopefully it will work out that we’ll be able to work together again in the future.

—Margo Wolcott, Senior Art Director

Fletcher Maffett is the person you want leading your creative direction. When others' vision tends to be myopic, Fletcher is unique in that his experience allows him to take the strategic long view for brands and their campaigns. While others can’t see past immediate deliverables, Fletcher can define a brand’s voice with deliberate mindfulness to its sustainability.

While working on his team in the Brand Creative group at Capital One, he taught us all to raise the bar across the creative process. He’s a mentor to subordinates and an asset to superiors. A design Jedi, Fletcher’s precision and eye for detail are masterful.

Whether concepting, editorial direction or content creation, he translates brand strategy and intent into sophisticated communications and breakthrough advertising.

Perhaps just as important—he’s intellectually affable! The opposite of a prickly-pear, Fletcher is the epitome of who you want 1) on your team 2) representing your group and 3) working with other stakeholders to smoothly see the project through.

—Megan Patrick, Senior Copywriter

I had the pleasure of working with Fletcher on many large, direct mail and email campaigns at Capital One. He initially stepped into the Creative Director role in the middle of a very complex series of campaigns (Complex Wave). I was amazed that even though he was new to the company, he seamlessly managed a new team of 4 copywriters and an art director all while providing fresh insight and great creatives.

Fletcher was passionate about his job. He was calm under pressure, and he worked tirelessly to ensure campaign success even if that meant designing and delivering on the spot copy recommendations and creative direction. No matter what the challenge, I could count on him to deliver and always with a smile.

I thoroughly enjoyed working with Fletcher and am grateful for his talent, leadership, and creativity and hope to work with him again in the future!

—Donna Chalkley, Senior Strategy Manager

I worked with Fletcher for over 2 years at Capital One for Small Business. Right off the starting line, Fletcher and I were given a highly complicated and complex project known as Complex Wave. It involved many many Direct mail pieces as well as emails in each of the quarterly campaigns. We were assigned to the first of four work efforts but since we knew the brand as well as products and services so extensively, we were asked to extend out for the entire year-long effort. Fletcher spearheaded the project and took care of the Direct Mail while I handled the emails. Fletcher was great at the helm navigating our team through the ups and downs. In the end, Complex wave was a huge success for Small Business and the data proved it.

It was a pleasure working alongside Fletcher in the trenches. I felt like we shared our victories and challenges, and as a good team, shared even our personal lives.

I am going to miss working with Fletcher and the Small Business team, we shared more than just working every day together but a friendship and bond that will last a lifetime.

I would recommend Fletcher to anyone. His skills, experience and talents are top of the line. Rated a 10!

—Jean Naumann, Art Director/Digital

Fletcher is just amazing. I admire this man AND his talents and most of all: his loyalty to getting the work out under any and all circumstances. I would put him at the top of my list as most valuable player if I were building a team again. To say the least, I was impressed.

Nothing rattles Fletcher and he shows up and plays hard every day. His attention to detail was all inspiring to others and it saved our necks daily. He manages projects like a champ and will make everything come out perfectly every time.

He's got all of the tools and knows all of the latest software, too. Get him before someone else does!!!

If you'd like to chat more about Fletcher with me, email me at bill@billmitchellcreative.com, and let's do it!

—Bill Mitchell, Creative Director

Working with Fletcher was always fun and never dull. He’s a true gentleman and a talented art director. I could always rely on him to come up with great solutions to difficult asks and make his deadline, even with ridiculous turn around times. Each and every project Fletcher tackled received the same amount of thought, attention to detail and passion from him. He was unshakeable and was a good person to have on the team. Fletcher was always willing to pick up projects that no one else was interested in and did so with a smile. He’s got the know how, tools and passion to get a job done and gets it done well and on time. I would love to work with Fletcher again and if you have the opportunity to do so, you should grab it!

—Claire DuBois, Creative Services Manager

The COPS Office

United States Department of Justice

It is my pleasure to provide a letter of recommendation for Mr. Fletcher Maffett. I worked with Fletcher for several years while serving as the Director of the Office of Community Oriented Policing Services. During that time, one of my strategic objectives was the rebranding of the Office and a refreshment of the Office logo. Mr. Maffett provided invaluable leadership on that project. One of the very inadequate ways I had to acknowledge his work was his selection to receive the COPS Office All-Star award. 

Fletcher contributed to the betterment of the office in a number of ways. He was very directly involved in team building efforts within the office. The focus was to break down silos which had existed for some time, particularly between editing and graphic communications sections. He also initiated and drove the development of what came to be known as the Creative Resources Standard Operating Procedures. The purpose of this objective was to more clearly define working roles and best practices as it pertained to private industry standards.

Fletcher served within the office as a contractor, a position that within the federal government often has the unintended consequence of driving individual employees to stay within a clearly defined lane. Fletcher refused to be constrained by informal norms. As a result, his talent and leadership were instrumental in assisting me as the Director in reshaping the culture of the organization. Any organization would be well served by bring Mr. Maffett aboard.

—Bernard Melekian, DPPD, The COPS Office Agency Director

It’s been my good fortune to work with Fletcher for a number of years. Very soon my respect for his creative abilities, professionalism, and ethics developed into a profound professional respect and friendship. Having worked together before, our partnership at the Department of Justice, Office of Community Oriented Policing Services (the COPS Office) was a welcome reunion. As a Creative Director or lead creative member of a team, he creates a benchmark for collaboration.

His artistic creativity and his ability to build successful relationships and solve creative challenges contributed to raising the quality of publications, exhibits, and the general graphic standards of the division. These results were acknowleged and praised from within as well as outside the division.

Whether a singular project, a broader scope branding initative, or anything in between, Fletcher brings outstanding creative solutions to the table, leading by example and a superb communications skillset to encourage both teams and clients to successful and professional outcomes.

He is able to refine and offer increased clarity of a project’s intent and goal, and raise the level of the discussions, process and implementation, all with a wonderful sense of humor and perspective—not to mention meeting the deadline.

—Nancy Carlsen, Senior Publications Designer

It only takes two words to describe Fletcher: “creative genius.” It was my pleasure to be Fletcher’s supervisor at Lockheed Martin when he was the Senior Publications Designer at the Community Oriented Policing Services (COPS) Office. I received more kudos for his work than anyone else I have ever supervised. His work went beyond eye-catching; it always had content and meaning at the heart of the design. I remember one particular logo for a publication that Fletcher designed. The design itself told the story before you even opened the brochure. While at COPS, Fletcher led his design team to numerous awards for all the publications they produced each year. You will never go wrong in hiring Fletcher for your creative design needs.

—Barbara Hanahan, Lead Project manager at Lockheed Martin (Civil)

A Letter of Commendation from the COPS Office on official USDOJ letterhead, click the button below:

The Client Side

Fletcher's reputation preceded him. I had heard about him in the D.C. area as being highly creative, producing thought provoking and powerful material. I thought, surely, he might be a bit of an ego. Quite the contrary. I learned a lot working with him. He was kind, inspirational, always available—even at all hours of the night—and pushed me professionally and creatively to produce some of my best work. It's amazing what we both accomplished in the short amount of time that we had, and I know—for a fact—I couldn't have done it without him. I look forward to working with him the future.

—Jennifer England, UI/UX/IAUI/IA/Goddess

It is my pleasure to recommend Fletcher. I have provided work for Fletcher on several projects for multiple clients across the Washington DC market. The types of projects have included logo designs, publications, exhibit displays and web site concepts. Whether the project is on site or virtual Fletcher has a unique ability to consult the client on design aesthetics, addressing client requirements and combining his own design values which have always exceeded the client’s expectations. Fletcher always pushes the envelope and welcomes challenging projects, justifying the design through a well thought out rationale of components; layouts, colour schemes, type, content, images, client mission and provides multiple prototypes for the client. He is able to quickly adapt and embrace design changes and will always deliver on time. Fletcher is professional, creative, and a articulate creative who works well in a team environment or individually. His portfolio speaks for itself. He would quickly become an integral member of any creative team. I'm looking forward to working with Fletcher in the future.

—Ash Kara, Director of Talent Acquisition, Aquent

Fletcher has big-name advertising and branding expertise, but the real value he brings is his insights into what the client really needs, and how image and branding needs to be far more than simply a graphical representation. He'll explain why one approach may not work, whereas another will exceed expectations, and do so in clear no-nonsense terms.

He's also able to keep the project rolling forward even when the client isn't cooperating with input/approvals, and support. He seems to have a perfect balance between pushing to get the job done and knowing when to move it forward independently. That's invaluable.

A great person to work with: professional, creative, attentive to details—he does things right, because that's the only way.

—Eric Langer, Owner/Founder, BioPlan Biotechnology Strategy and market Analysis

I have found working with Fletcher to be an entirely positive experience. He is thoughtful, creative, consistent (& fun). My partner and I initially hired him to design a website for our Acupuncture clinic and loved both the process and the outcome so much that we asked him to also create our brand and design brochures as well. We have been extremely impressed with his ability to transform our little ideas into final products that are far better than we had imagined. If you are looking for a talented professional to assist in the success of your business, I highly recommend that you contact Fletcher.

—Krista Graves, Owner at Ola Accupuncture

Fletcher is a unique creative professional who is both business savvy and creatively innovative. While Fletcher and I worked together, I knew him to reliably deliver creative that was brand-right, target-centric, and directly supported the client’s business objective. Fletcher is also able to guide clients through their decision process so that they are assured and confident of the way forward. Beyond his remarkable skillset, Fletcher is also a solid and affable partner who is open to different perspective and clear in his own vision. I recommend him highly.

—Marina Erulkar, Both Client and Co-worker