Core brand design skills

Outside of the work shown in my case studies, these are samples my brand identity design work, corporate marketing communications (for print with a graphic standards system I created), and direct marketing packages I’ve created for print.


Brand and identity design


Click here
to review a pdf with the design rationale for each of the brand marks presented above.

Brand design systems for print

Brochures and marketing collateral for Watson Wyatt Worldwide

 

A durable grid system and adherence to the corporate standards for all of our Survey Reports, like the ones above, allowed for a cohesive brand identity across all of Watson Wyatt’s marketing communications. Pushing the standards as needed allowed for freedom to create a uniqueness for for the Surveys while allowing for consistency at the same time. All are the same—but different.

Fact sheets released as a series of “special updates.” Watson Wyatt touted themselves as the experts in global financial matters and these publications announced how their solutions were unique to the competition’s.

White paper for Watson Wyatt Worldwide.

Information publication and marketing collateral for Watson Wyatt Worldwide.

Pitch books used by Watson Wyatt Worldwide to bring in large client accounts.

Hardcover book design and illustration, full cover spread with spine and liner notes, with belly band and mailing label.

Print ads for two different campaigns for Watson Wyatt Worldwide showing full page, and half-page ads in vertical and horizontal formats.

Print design

Direct marketing

I have also created numerous direct marketing campaigns for:

  • Visa USA

  • Met Life

  • Capital One Bank

  • Muscular Dystrophy Association

  • Arthritis Foundation

  • Juvenile Diabetes Foundation

  • American Heart Association

    and many others

Direct mail to promote the JW Marriott Ihilani Resort and Spa in Ko Olina, Hawaii (OE on the left, two-sided letter in the middle, and brochure front and back covers with a full spread underneath).

New member fundraising direct mail campaign to promote the Norton Museum of Art in West Palm Beach, Florida., to attend an upcoming exhibit by Richard Avedon.

9”W x 6”H AmSouth home equity acquisition mail package with a two-sided insert, letter and outer envelope.

#10 Seasonal/Holiday acquisition mailing featuring a $500 cash incentive promotion featuring a letter with a perforated response driver, OE, buck slip, and BRE.

9”W x 6”H two-sided acquisition mailer intended to attract a younger audience with a cash incentive. Outer mail panels at left and interior spread at right. These mailers were designed to show where the closest branch location was to each prospective customer based on their mailing addresses.